Experiential flagship store - Shanghai, China.

The Alpha Center Lippo Plaża Shanghai represents a collaboration between the Arc’teryx store design + retail brand experience teams + it’s parent company, Amer Sports China. The 8,000 sq. ft. store spans 2 floors + features a variety of experiential ‘mountain hut’ structures within the space offering immersive education on iconic Arc’teryx products. The store is one of the first to include a new retail design + fixture concept + feature footwear area.